Now for Next
Stimulating discussion among India’s business leaders to support the growth and development of more resilient and sustainable industries.
Now for Next
Drawing on a unique dataset measuring Indian business sentiment and insights from India’s business leaders, the Now for Next programme provides actionable insights to support the growth and development of companies to become more resilient and sustainable for what comes next.
Now for Next
The Now for Next Leaders Dialogue provides a platform for India’s business leaders to share the experiences they are facing now, and provide insight into the strategies they are deploying to prepare for what comes next.
Advancing Inclusion
As India puts the third wave of covid-19 behind it somewhat, the fourth edition of Economist Impact’s India Business Digital Barometer, completed in December 2021, finds that Indian leaders expect little improvement in their companies’ prospects and the health of the economy than they did two months ago. They are also cognisant of what is arguably India’s most overarching challenge: ensuring that all citizens stand to benefit from the advances being made by modern society. Indian companies are seeking to prioritise investment in automation, the acquisition of talent and data analytics as they prepare for the future.
READ WHITEPAPERExpanding Digital Access
As India puts the worst of covid-19 behind it, the third edition of Economist Impact’s India Business Digital Barometer, fielded in October 2021, shows sentiment among Indian corporate leaders about the prospects of the Indian economy and their businesses has improved markedly. In this time, some challenges, such as acquiring and retaining talent, have intensified. It is one area Indian businesses are looking to expand investment in over the next three months. Improving digital capabilities is now top of the agenda for Indian business leaders, and they acknowledge this cannot happen in a vacuum, which means Indian companies are looking to do their part to enhance people’s and organisations’ access to digital information and technology.
READ WHITEPAPERDigital Ecosystems
As India recovers from the second-wave contraction, the second edition of Economist Impact’s India Business Digital Barometer, fielded in August 2021, shows that near-term confidence in the Indian economy is overwhelmingly positive, although optimism around global economic prospects has declined.
Indian business leaders are looking to build their firms’ digital capabilities in order to drive transformation and ensure competitiveness. They are mindful of the role of technology entrepreneurs and start-ups in doing so, and are looking to play an active part in shaping the digital ecosystem to foster innovation.
READ WHITEPAPERThe Digital Imperative
In 2020, India’s economy was the second-worst performer among major global economies. The first edition of Economist Impact’s India Business Digital Barometer, fielded in June 2021, shows that near-term confidence is still slightly negative for the Indian economy.
Yet Indian business leaders are bullish about recovery and growth, partly due to the accelerated development of their digital capabilities which lie at the heart of their growth strategies.
READ WHITEPAPERThe great digital divide: Bridging the gap
ONLINE WEBINAR
On Tuesday March 15th, the third virtual meeting of the Now for Next Leaders Dialogue will bring together a panel of business leaders to discuss how they are improving digital inclusion and access to digital information and technology across India.
VISIT EVENT WEBSITEWhere do you fit in: The proliferation of the tech start - up ecosystem
ONLINE WEBINAR
The second webinar in the Now for Next Leaders Dialogue series opened with an exclusive interview with Kotak Mahindra Bank’s Managing director and CEO, Uday Kotak. The following panel discussion, moderated by Economist Impact, saw experts from Nestlé India, Shopclues and Google India share how they are supporting technology start-ups; the challenges they face when trying to do so; how they have overcome these and what the chief benefits are that businesses can obtain from actively supporting and nurturing these ecosystem players. Now available to watch on-demand.
VISIT EVENT WEBSITEBalancing tech-celeration and the bottom-line
ONLINE WEBINAR
During this first in a series of high-level meetings, watch 4 expert business leaders explore the findings of a survey of c-suite executives in India and reflect on how they define a good investment in technology. Now available to watch on-demand.
VISIT EVENT WEBSITE
CEO Perspectives on Digital Responsibility
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We surveyed 70 India-based C-level executives as part of the inaugural edition of the India Business Barometer to understand how business leaders feel about the critical issues of user trust and digital responsibilities.
READ INFOGRAPHICNew ad opportunities arise with demand for connected TV in Asia
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Combining the best aspects of digital video and television, connected TV is the latest force you can’t ignore.
READ MOREBridging the online-offline gap: How 3 brands are winning customers in India
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They go from researching items online to buying them in-store without missing a beat, and they expect retailers to provide a seamless online-to-offline customer experience.
READ MOREThe psychology of consumer behavior: Habits that are set to stick post-pandemic
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If there’s one thing we can be certain about in these times, it’s that our behaviors have changed significantly because of COVID-19.
READ MOREHow does a startup become a unicorn? Canva’s leaders say experimentation is key
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Learn more about the unicorn’s journey to success in a Q&A with Sunil Subhedar, global head of performance marketing at Canva, and Sarah-Jane Campbell, Google’s industry head of tech and telco in Australia.
READ MOREBuilding for the future: Why Google is prioritizing investments in privacy, measurement, and automation
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Jerry Dischler, VP and general manager of Ads, shares Google’s vision for advertising.
READ MOREHow the best companies in the world are reinventing their customer experience
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Creating a great customer experience is easier than one might think. One retailer recently increased revenue per online customer by 59%, just by following this simple framework.
READ MOREHope For a Better Tomorrow: Three shifts defining 2021 and beyond
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The pandemic created the circumstances for digital technology to offer real help–from delivering public health information, to surfacing essential services during lockdowns, to keeping communities educated and entertained. Yet, while technology offered a lifeline to many, it also put the digital divide–the gap between those who are able to reap the benefits of the Internet and those who are not–into sharp focus.
READ MOREThe Now for Next Leaders Dialogue provides a platform for India’s business leaders to share the experiences they are facing now, and provide insight into the strategies they are deploying to prepare for what comes next.