India Business Barometer

Economist Impact developed the India Business Digital Barometer to understand and track covid-19’s effects on businesses in India. Based on a survey of 70 c-suite executives in India, the fourth barometer readings show that Indian leaders don't expect much improvement in their companies' prospects and the health of the economy than they did two months ago. However, they are cognisant of what is arguably India’s most overarching challenge: ensuring that all citizens stand to benefit from the advances being made by modern society.

  • Barometer
  • Challenges
  • Priorities
  • INVESTMENTS
  • A - INDIA ECONOMY

  • B - GLOBAL ECONOMY

  • C - YOUR COMPANY

  • D - EMPLOYEE WELLBEING AND MORALE

  • E - CONSUMER CONFIDENCE

  • F - YOUR INDUSTRY

SORT BY
  • Low - High
  • High - Low
  • Alphabetical

Some challenges have intensified. Although acquiring and retaining talent remains the top concern for businesses, concerns around ensuring team cohesion amid remote/hybrid working and navigating market uncertainty due to covid-19 have heightened.

  • A - MANAGING POLITICAL/REGULATORY RISK

  • B - PROTECTING AGAINST CYBER ATTACKS

  • C - COMPLYING WITH DATA PRIVACY RULES

  • D - KEEPING EMPLOYEES SAFE AND HEALTHY

  • E - DRIVING THROUGH DIGITAL TRANSFORMATION

  • F - NAVIGATING MARKET UNCERTAINTY DUE TO COVID-19

  • G - ACQUIRING/RETAINING TALENT NEEDED FOR THE BUSINESS

  • H - ENSURING TEAM COHESION AMID REMOTE/HYBRID WORKING

  • I - ENSURING SUPPLY CHAIN STABILITY

  • J - SECURING FINANCING FOR MAJOR BUSINESS INITIATIVES

SORT BY
  • Low - High
  • High - Low
  • Alphabetical

Data analytics, artificial intelligence and machine learning, and cyber-security are priorities for more Indian business leaders than three months ago.

  • A - MOBILE/REMOTE WORKING

  • B - MIGRATION TO CLOUD

  • C - CYBER-SECURITY

  • D - DIGITAL PAYMENTS

  • E - DATA ANALYTICS

  • F - ARTIFICIAL INTELLIGENCE (AI) AND MACHINE LEARNING

  • G - ROBOTIC PROCESS AUTOMATION (RPA)

  • H - INTERNET OF THINGS (IOT)

  • I - MACHINE AUTOMATION (PHYSICAL ROBOTS)

  • J - WEBSITE OPTIMISATION

Indian companies are seeking to prioritise investment in automation, the acquisition of talent and data analytics. But digital marketing, cloud-based services and artificial intelligence have become less of a priority for Indian corporate leaders.

  • A - ACQUISITION OF TALENT

  • B - AUTOMATION

  • C - ADOPTION OF CLOUD-BASED SERVICES

  • D - USE OF AI AND MACHINE LEARNING

  • E - DIGITAL MARKETING

  • F - INNOVATION/R&D

  • G - ENTRY INTO NEW MARKETS